Scent Marketing Principles & Ambient Scent Design

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do mo...

One of the many reasons why scent can create such meaningful and long-lasting impressions is because it surpasses the part of the brain that processes logic and reasoning. Our initial reaction to s...

   

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less abou...

Though we may not all feel it, with the random snow storms some of us are experiencing, Spring is here! The equinox on Tuesday signified a rebirth in the world around us. Flowers are blooming, lov...

Business owners across the world are using scent to break through the auditory and visual overload to reach their customers. Humans remember 35% of what they smell, compared to 5% of what they see,...

Aromatherapy has been around for centuries, but with its effects gaining popularity and media attention, we’re seeing a rise in trends and products. Outlined below are some of the technologies and ...

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