Scent Marketing Principles & Ambient Scent Design

Newborns are very sensitive to smell—As they grow and develop into their other senses, scent is largely how they recognize their parents. While mothers love the empowering scent of their new baby,...

   

Business owners across the world are using scent to break through the auditory and visual overload to reach their customers. Humans remember 35% of what they smell, compared to 5% of what they see,...