Scent Marketing Principles & Ambient Scent Design

What we call today perfume was developed in Arabia to help heal injuries during times of war and conflict. These perfumes were introduced to Europe...

Aromatherapy or the practice of scenting dates back over 6,000 years. It has been an integral part of development and civilization throughout history. In the earliest written records, fragrance was...

We want to hear from you! What's your favorite flower and why?

In a world of endless choices how does a brand stand out from the crowd?  Some, like Apple, Coca-Cola and Nike are so iconic that we as consumers are blissfully unaware of the affects they have on...

Blending essential oils is a process that baffles many but is really quite simple. Scents and scenting is essentially all based on personal preference, my suggestions on blending are just that.