Scent Marketing Principles & Ambient Scent Design

 

Much has been pondered, written, and learned over the centuries about the power of scent when it comes to attracting a mate. From attempts to bottle the sexual allure of musk deer to other elaborat...

 

Wedding logos and party themes are so last season. The newest trend in wedding planning? Scenting. Yes - soon-to-be newlyweds are now using scent to create a personalized experience for their guest...

In a contained test within gyms and fitness centers, it was established that the scent of peppermint could actually increase athletic performance. Participants in a control group were given a peppe...

Set the mood for your yoga practice with scent. Scents can create an elevated mood and set the tone for devotional practice. Eucalyptus and peppermint essential oils to create a stimulating and i...

We are in a new era of branding, one that seeks to stand out from the pack. This requires innovative and creative measures. Brands need to create a personal sensory experience across a comprehensiv...

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do mo...

One of the many reasons why scent can create such meaningful and long-lasting impressions is because it surpasses the part of the brain that processes logic and reasoning. Our initial reaction to s...