Scent Marketing Principles & Ambient Scent Design

The sweet smell of pumpkin spice pervading the air can mean only one thing: fall has arrived. But what is it that makes this delightful aroma so synonymous with autumn? Why do we associate the deli...

 

 

Aromatherapy and scenting are at their peak right now, and with so much attention comes a myriad of innovative products. We've known about the usual suspects for years; candles, incense sticks, and...

 

The long days of summer are giving way to the delights of fall, and there’s no better way to embrace the most colorful season of the year than by scenting a place of work or home space with delicio...

The effect of scent on our emotions is well understood, yet the real reasons a certain essence can lift your mood and improve well-being might not be quite as expected. Studies have shown that our ...

Once dismissed as “the forgotten sense” in the book Aroma: The Cultural History of Smell, the power of scent is now embraced as a potent tool to stir human emotions, evoke memories, and bring about...