Scent Marketing Principles & Ambient Scent Design

A man cave is all about ambiance: comfy couches, the right TV setup, low lighting and most importantly, a manly scent. No, not like that. We’re talking essential oils. Essential oils like cedarwood...

  It may sound cliché, but first impressions really do last. This is why companies exert so much effort in ensuring their place of business is aesthetically pleasing. A well-decorated and inviting...

Have you ever heard of “nose blindness”? When you become so accustomed to a smell that you’re no longer aware of it? The home environment is the classic location for this to occur, leading to a les...

No matter what size your aroma diffuser is, positioning is crucial. Doors, windows, and other access and egress points all have an impact as to where the fragrance will pervade. The following discu...

 

Household odors are a fact of life—but putting up with them certainly isn’t. The best homes imbue a beautiful aroma all the time, and if you’ve ever wondered how this is achieved then it’s time to ...

Aroma is a powerful tool, one that goes straight to the area of the brain that influences emotion and mood. The right scent within an educational facility provides a multitude of advantages, both t...