Scent Marketing Principles & Ambient Scent Design

Ciao bella! Aroma360® has partnered with fashion mogul, Brunello Cucinelli, to develop a signature scent that will enhance the upscale brand’s customer experience in brick-and-mortar stores. The b...

   

Though we may not all feel it, with the random snow storms some of us are experiencing, Spring is here! The equinox on Tuesday signified a rebirth in the world around us. Flowers are blooming, lov...

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If you love the scent of the Fairmont Hotels and Le Labo's Rose 31, you will go crazy over Aroma360's fragrance - Desert Rose. This scent combines the romance of dark damask rose with rich layers o...

Luxury hotels have long been using the power of scent to elevate their guests' experience. To create a truly luxurious and unforgettable experience, every detail has to be perfect and consistent w...

Retailers spend a lot of time thinking about what the shopping experience is like for customers, and how that reflects on the store’s brand. They think about the signature decor of the store, they...

Event scenting is frequently being used to enhance all types of events from movie premiers, concerts, weddings, product launches and parties. This is due to the ever increasingly wealth of researc...