Scent Marketing Principles & Ambient Scent Design

The congruence connection we didn’t know about The compatibility between scenting and music is a connection that not a lot of people may realize the impact that they both have on our emotions espec...

Lavender is one of the top-known scents that have been used in many fragrances and oils, as a middle note the sweet and delicate scent is smelled instantly. It is a flowering plant in the mint and...

A man cave is all about ambiance: comfy couches, the right TV setup, low lighting and most importantly, a manly scent. No, not like that. We’re talking essential oils. Essential oils like cedarwood...

If you love the scent of the Fairmont Hotels and Le Labo's Rose 31, you will go crazy over Aroma360's fragrance - Desert Rose. This scent combines the romance of dark damask rose with rich layers o...

Inspired by the alluring aroma of the Hotel Costes®, Aroma360's Midnight in Paris arouses your senses with an aroma that transports you to a romantic scene in a boutique Parisian hotel. A bold, wo...

If we follow essential oil records back through time, we arrive as far back as the time of the Ancient Egyptians. A scroll discovered by archaeologists dating back to around 1500 BCE was deciphere...

We get so many questions about what exactly is an essential oil so we thought it would be great to explain. An essential oil is a volatile liquid that is extracted through the process of distillat...

Did you know... the beautiful city of Hong Kong was named to pay homage to the scent of agarwood? The pungent, earthy scent of this wood gave Hong Kong its name, which, in Cantonese, translates as...