Scent Marketing Principles & Ambient Scent Design

A man cave is all about ambiance: comfy couches, the right TV setup, low lighting and most importantly, a manly scent. No, not like that. We’re talking essential oils. Essential oils like cedarwood...

 

If you love the scent of the Fairmont Hotels and Le Labo's Rose 31, you will go crazy over Aroma360's fragrance - Desert Rose. This scent combines the romance of dark damask rose with rich layers o...

Realtors have for years paid mindful attention to the scent of the homes they are listing as there is no bigger turnoff to a potential buyer than the smell of smoke, animals or must. Traditionally...

We get so many questions about what exactly is an essential oil so we thought it would be great to explain. An essential oil is a volatile liquid that is extracted through the process of distillat...

A study was performed in a home-improvement store. The scent of freshly cut grass was diffused into the store. There was a 49% increase in perceived helpfulness and knowledge of the sales staff. C...

Fun Fact - Eucalyptus has been shown to open up the airways which allows deeper breathing. Try incorporating it into your workout or your yoga practice and notice the difference.

Summer is here and for some of us, that means fun-filled boat days with friends and family. After time, the extensive exposure to water and humidity can leave boats smelling musty. Aroma360 has gr...

Did you know that each human has their own distinct odor? Like fingerprints, every person has their own distinct odor. The distinct odor you have comes from the same genes that determine tissue t...