Scent Marketing Principles & Ambient Scent Design

Citrus, the note like no other   The citrus notes wear many different hats in the scenting industry as a fragrance, it has been used in a lot of essential oils, cleaning products, and perfumes. T...

 

My Way is one of Aroma360's most iconic scents inspired by alluring aroma of the 1 Hotel and Homes®. This aromatic masterpiece is the perfect balance between sensuality, ruggedness, and luxury. It ...

Ciao bella! Aroma360® has partnered with fashion mogul, Brunello Cucinelli, to develop a signature scent that will enhance the upscale brand’s customer experience in brick-and-mortar stores. The b...

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do mo...

   

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less abou...

Business owners across the world are using scent to break through the auditory and visual overload to reach their customers. Humans remember 35% of what they smell, compared to 5% of what they see,...

Fun Fact - A West Chester University experiment involved 689 shoppers. Those exposed to pleasant aromas of clementine and vanilla underestimated the amount of time they spent shopping by 26%. Thos...