Scent Marketing Principles & Ambient Scent Design

Citrus, the note like no other   The citrus notes wear many different hats in the scenting industry as a fragrance, it has been used in a lot of essential oils, cleaning products, and perfumes. T...

 

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do mo...

   

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less abou...

Business owners across the world are using scent to break through the auditory and visual overload to reach their customers. Humans remember 35% of what they smell, compared to 5% of what they see,...

Realtors have for years paid mindful attention to the scent of the homes they are listing as there is no bigger turnoff to a potential buyer than the smell of smoke, animals or must. Traditionally...

Event scenting is frequently being used to enhance all types of events from movie premiers, concerts, weddings, product launches and parties. This is due to the ever increasingly wealth of researc...

We get so many questions about what exactly is an essential oil so we thought it would be great to explain. An essential oil is a volatile liquid that is extracted through the process of distillat...