Scent Marketing Principles & Ambient Scent Design

Lavender is one of the top-known scents that have been used in many fragrances and oils, as a middle note the sweet and delicate scent is smelled instantly. It is a flowering plant in the mint and...

Scenting Technology   Scenting is a therapeutic way to boost your mood and emotions, studies have shown that fragrance oils are proven to reduce stress and increase attentiveness. Finding what sc...

A study was performed in a home-improvement store. The scent of freshly cut grass was diffused into the store. There was a 49% increase in perceived helpfulness and knowledge of the sales staff. C...