Scent Marketing Principles & Ambient Scent Design
![Case Study - Scent and Stores](http://aroma360.com/cdn/shop/articles/525653315_612x.jpg?v=1613575856)
Aroma 360
Case Study - Scent and Stores
A study was performed in a home-improvement store. The scent of freshly cut grass was diffused into the store. There was a 49% increase in perceived helpfulness and knowledge of the sales staff. C...