Scent Marketing Principles & Ambient Scent Design

The effect of scent on our emotions is well understood, yet the real reasons a certain essence can lift your mood and improve well-being might not be quite as expected. Studies have shown that our ...

 

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do mo...

Sometimes we can all feel like we’re in a bit of a rat race with constant responsibilities begging for our attention. Stress can affect so many different parts of our lives from mild headaches to s...

my