Scent Marketing Principles & Ambient Scent Design

Wedding logos and party themes are so last season. The newest trend in wedding planning? Scenting. Yes - soon-to-be newlyweds are now using scent to create a personalized experience for their guest...

Aromatherapy has been around for centuries, but with its effects gaining popularity and media attention, we’re seeing a rise in trends and products. Outlined below are some of the technologies and ...

If you love the scent of the Fairmont Hotels and Le Labo's Rose 31, you will go crazy over Aroma360's fragrance - Desert Rose. This scent combines the romance of dark damask rose with rich layers o...

Inspired by the alluring aroma of the Hotel Costes®, Aroma360's Midnight in Paris arouses your senses with an aroma that transports you to a romantic scene in a boutique Parisian hotel. A bold, wo...

Realtors have for years paid mindful attention to the scent of the homes they are listing as there is no bigger turnoff to a potential buyer than the smell of smoke, animals or must. Traditionally...

Event scenting is frequently being used to enhance all types of events from movie premiers, concerts, weddings, product launches and parties. This is due to the ever increasingly wealth of researc...

We get so many questions about what exactly is an essential oil so we thought it would be great to explain. An essential oil is a volatile liquid that is extracted through the process of distillat...

   

Did you know... the beautiful city of Hong Kong was named to pay homage to the scent of agarwood? The pungent, earthy scent of this wood gave Hong Kong its name, which, in Cantonese, translates as...