Scent Marketing Principles & Ambient Scent Design
Aroma 360
Fun Fact - Scent and Genetics
Did you know that each human has their own distinct odor?
Like fingerprints, every person has their own distinct odor. The distinct odor you have comes from the same genes that determine tissue t...
Aroma 360
Scent and Creativity
Research reports the beneficial effect of sleep on creativity can be enhanced by an incorporating scent. In a recent study, participants congregated at a lab in the evening and watched a 10-minut...
Aroma 360
The smell of a first impression
A recent study examined how identical scents can actually smell different from one another, depending on the type of labeling used.
If a scent is paired with a pleasant-looking label, it will be ...
