Aroma360 Blogs

 

Wedding logos and party themes are so last season. The newest trend in wedding planning? Scenting. Yes - soon-to-be newlyweds are now using scent to create a personalized experience for their guests - and each other. Scent has the power to transport us to an exact time or place in our lives and evokes memories, feelings, and emotions associated with that moment in a way that no photo album or video could ever do. Plus, unlike other keepsakes, scent is practical and can easily be incorporated into our daily lives. There’s no need to sit down and leaf through an album or pop in a video to relive the memories. You can diffuse the scent at home whenever you want - on date nights, anniversaries or other special occasions.“Ibiza” is the scent that was created for a very special client's dream wedding in Ibiza.

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do more than that – they can make people want to stay in that space for a longer period of time, which makes them participate in a casino’s activities, restaurant, and entertainment options longer. In hotels, a scent can be chosen to create an increased perception of quality. Now, brands of all kinds are seeing that they can employ the same tactics and reap the benefits of scent marketing. Brands who are looking to influence their clientele are shocked by the simplicity of the science, process, and execution. Aroma360® scent consultants take the time to consider multiple factors when creating scent concepts for clients. Scent Consultants inquire about the brand’s goals, identity, imagery, personality, target market demographics, geographic footprint, architecture, and more to personalize the scent solution. Learn more about what scent marketing can do for your business – speak to one of our Scent Consultants today!

One of the many reasons why scent can create such meaningful and long-lasting impressions is because it surpasses the part of the brain that processes logic and reasoning. Our initial reaction to scent is always visceral so when smelling a scent, information about that scent is immediately sent to the area of our brain that assigns importance. Science has shown that within a year human can remember a scent with 65% accuracy, compared to a visual recall of 50% after 3 months. Scent can easily take you back to a sweet childhood memory or remind you of your favorite person. Imagine what scent could do for your brand. Speak to one of our consultants today to find out why so many businesses are adding a scent component to their marketing strategy.

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less about the scent itself and more about the experience the spa creates for its clients. Adding a relaxing, signature fragrance at the entrance or reception desk of a spa can set the tone for the quality of service and attention the guest can expect to receive. Our Spa Collection holds a number of fragrances perfect for creating a calm, relaxing air. Generate lasting and consistent memories for clients by allowing them to take that signature scent home. Through our 360 Program, we can customize additional scent points for your clients to take home, thereby creating another stream of revenue. Many studies have confirmed that the sense of smell is closely linked to memories – humans remember 35% of what they smell. Scent points like candles, shampoos and pillow mists keep clients returning and drives more business. Speak to a consultant today to find out how to leave a lasting impression on your clientele.

Though we may not all feel it, with the random snow storms some of us are experiencing, Spring is here! The equinox on Tuesday signified a rebirth in the world around us. Flowers are blooming, love is in the air, and weddings are being planned! If you’re looking to add a special je ne sais quoi to your wedding, try adding a scent to compliment your special day. For years now, celebrities and non-celebrates alike have been adding scent as an extra component to their ceremonies. Diffuse a fragrance that captures the aroma of your love with one of our programmable cold-air diffuser. Or add a reed diffuser to transform your centerpieces from something basic to something unique. Look into our Spring Collection today to find the perfect scent for your special day or contact us to schedule a phone consultation with a brand consultant!

Business owners across the world are using scent to break through the auditory and visual overload to reach their customers. Humans remember 35% of what they smell, compared to 5% of what they see, so having a brand scent is clearly a no-brainer. A custom scent helps your clients remember you easier and because scent and emotions are so closely linked, your clients will always associate their experience with your brand to that scent. Providing touchpoints like candles and mists that clients can take home allow you to continue making a significant impression. Restaurants, hotels, car dealerships, property managers and everyone in between are using scent to influence their bottom line. Aroma360® has assisted numerous clients from Canada to Belize in creating a long-lasting brand scent that has increased their clientele experiences. Speak to one of our dedicated and experienced consultants TODAY to find your perfect scenting solution.

Aromatherapy has been around for centuries, but with its effects gaining popularity and media attention, we’re seeing a rise in trends and products. Outlined below are some of the technologies and methods that have become popular in the scenting industry: Cold-Air Diffusion: This new and innovative technology breaks down oils into a dry mist of nanoparticles, through the use of cold, filtered air. The dry fragrance mist is then released through the HVAC ducts to evenly distribute a scent to the desired areas of a space. It’s the safest and cleanest way to diffuse oils. HVAC Scenting: The diffusing of scent through a central heating and cooling system; this method is discreet, ultra-quiet, powerful and delivers consistent scent throughout large spaces. This system is often used in hotels, restaurants, museums, as well as private homes. Smart Home Scenting: With advancements in technology and smartphones, we’re seeing a rise in systems that make it easy to enjoy the effects of aromatherapy at the touch of a button. Control scenting schedule, scent and intensity through a mobile app or even voice commands via Alexa and Google Home! We’re also seeing some brands offer fully integrated systems, equipped with a 3-in-1 air quality monitor, purifier and diffuser. At Aroma360®, we pride ourselves in offering some of the best scenting systems and high-quality essential oil blends on the market. Shop our collection of diffusers and blends today!

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