SCENT MARKETING 101

Marketing can be a vague and scary mammoth to tackle when you’re unsure of where to begin. Aroma360® suggests starting off by recognizing the building blocks that your clients use to create impressions and make decisions: the five senses- specifically the sense of smell. Our sense of smell is controlled by the brain’s limbic system, the same system that controls emotional responses. This means our sense of smell is linked to our emotional responses.

Scent marketing is using this information to improve your business. Many retailers, offices, hotels and many other spaces have taken to scenting to enhance their customer experience and increase their bottom line. Retailers are reporting increased linger time, up to 44%. Because scent is so closely linked to memory, incorporating scent into your business space will make customers link that scent with your business. Scented office spaces are showing increased productivity among their employees. In a recent study done among typists, 54% made fewer errors when a citrus scent was introduced.

Adding a scent to your business can make all the difference. Contact one of our Brand Managers today to find the perfect scenting solution for your business.