Scent Marketing Principles & Ambient Scent Design

   

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less abou...

Sometimes we can all feel like we’re in a bit of a rat race with constant responsibilities begging for our attention. Stress can affect so many different parts of our lives from mild headaches to s...

Though we may not all feel it, with the random snow storms some of us are experiencing, Spring is here! The equinox on Tuesday signified a rebirth in the world around us. Flowers are blooming, lov...

Business owners across the world are using scent to break through the auditory and visual overload to reach their customers. Humans remember 35% of what they smell, compared to 5% of what they see,...

Yes, we all know what to do with lemons-make lemonade, of course.The fruit does not only make a great summer drink, but it has amazing health and social benefits too! These benefits can be easily h...

This weekend marks the beginning of the anticipated Selection Sunday of March Madness! The month-long NCAA tournament will showcase 68 basketball teams playing for a chance at championships. The pa...

Aromatherapy has been around for centuries, but with its effects gaining popularity and media attention, we’re seeing a rise in trends and products. Outlined below are some of the technologies and ...

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