Aroma360 Blogs

 

Wedding logos and party themes are so last season. The newest trend in wedding planning? Scenting. Yes - soon-to-be newlyweds are now using scent to create a personalized experience for their guests - and each other. Scent has the power to transport us to an exact time or place in our lives and evokes memories, feelings, and emotions associated with that moment in a way that no photo album or video could ever do. Plus, unlike other keepsakes, scent is practical and can easily be incorporated into our daily lives. There’s no need to sit down and leaf through an album or pop in a video to relive the memories. You can diffuse the scent at home whenever you want - on date nights, anniversaries or other special occasions.“Ibiza” is the scent that was created for a very special client's dream wedding in Ibiza.

In a contained test within gyms and fitness centers, it was established that the scent of peppermint could actually increase athletic performance. Participants in a control group were given a peppermint scented adhesive strip to wear under their nose while conditioning. Results from the study showed that the peppermint aroma resulted in increased running speed and hand grip strength and even allowed the athletes to complete more push-ups.Who needs caffeine and energy drinks when you have peppermint!

Set the mood for your yoga practice with scent. Scents can create an elevated mood and set the tone for devotional practice. Eucalyptus and peppermint essential oils to create a stimulating and invigorating atmosphere. The naturally occurring antibacterial properties of essential oils helps clean the air without using harmful chemicals. Try incorporating ACROSS THE UNIVERSE to your practice and notice the difference.

We are in a new era of branding, one that seeks to stand out from the pack. This requires innovative and creative measures. Brands need to create a personal sensory experience across a comprehensive range of consumer touch points. This “experiential” branding seeks to touch the consumer need, striving to create a sensory emotive experience rather than only communicate a brand identity. Brands have to create experiences for the customer that form the story of the brand-customer relationship. The power of smell can create a positive emotional bond between the brand and the customer, creating a preferential advantage. Humans remember 35% of what they smell, compared to 5% of what they see. Using scent to disrupt the auditory and visual overload is the next step in telling the brand story. Because scent and emotions are so intricate intertwined, your customers will associate their experience with your brand to that scent. Aroma360® has assisted companies around the world in defining their brands signature scent and enhancing their customers experiences. Learn More About Scent Branding and Marketing

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do more than that – they can make people want to stay in that space for a longer period of time, which makes them participate in a casino’s activities, restaurant, and entertainment options longer. In hotels, a scent can be chosen to create an increased perception of quality. Now, brands of all kinds are seeing that they can employ the same tactics and reap the benefits of scent marketing. Brands who are looking to influence their clientele are shocked by the simplicity of the science, process, and execution. Aroma360® scent consultants take the time to consider multiple factors when creating scent concepts for clients. Scent Consultants inquire about the brand’s goals, identity, imagery, personality, target market demographics, geographic footprint, architecture, and more to personalize the scent solution. Learn more about what scent marketing can do for your business – speak to one of our Scent Consultants today!

One of the many reasons why scent can create such meaningful and long-lasting impressions is because it surpasses the part of the brain that processes logic and reasoning. Our initial reaction to scent is always visceral so when smelling a scent, information about that scent is immediately sent to the area of our brain that assigns importance. Science has shown that within a year human can remember a scent with 65% accuracy, compared to a visual recall of 50% after 3 months. Scent can easily take you back to a sweet childhood memory or remind you of your favorite person. Imagine what scent could do for your brand. Speak to one of our consultants today to find out why so many businesses are adding a scent component to their marketing strategy.

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less about the scent itself and more about the experience the spa creates for its clients. Adding a relaxing, signature fragrance at the entrance or reception desk of a spa can set the tone for the quality of service and attention the guest can expect to receive. Our Spa Collection holds a number of fragrances perfect for creating a calm, relaxing air. Generate lasting and consistent memories for clients by allowing them to take that signature scent home. Through our 360 Program, we can customize additional scent points for your clients to take home, thereby creating another stream of revenue. Many studies have confirmed that the sense of smell is closely linked to memories – humans remember 35% of what they smell. Scent points like candles, shampoos and pillow mists keep clients returning and drives more business. Speak to a consultant today to find out how to leave a lasting impression on your clientele.

Sometimes we can all feel like we’re in a bit of a rat race with constant responsibilities begging for our attention. Stress can affect so many different parts of our lives from mild headaches to social withdrawal. April is Stress Awareness month, and we’d like to help you relieve some of that stress so that you can enjoy your days. There are many ways to cope with stress, some people do so in an ineffective way like overeating or overeating but coping with stress can be as simple adding a relaxing fragrance in your space. The scent may not do away with all your anxieties, but it can certainly help you feel more uplifted. Scents like lavender, rose, ylang-ylang and bergamot go long way to calm and center the mind. In a study done by the College of Public Health Sciences in Thailand, 20 healthy volunteers were said to have a lower blood pressure, heart rate and skin temperature after inhaling lavender oil. Use this month to reconnect with a calmer version of yourself. Schedule a consultation with a scent consultant today to find the perfect stress relieving fragrance for you.