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The smell of a first impression
Aroma 360

The smell of a first impression

Case Study - Scent and Creativity Reading The smell of a first impression 1 minute Next New Client Alert - Land Rover
By Oliver Ching 2 comments
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A recent study examined how identical scents can actually smell different from one another, depending on the type of labeling used.

If a scent is paired with a pleasant-looking label, it will be perceived as a more pleasant smell overall than the same scent when paired with a more negative, less attractive label.

The reason is, our expectations actually influence how our brain perceives scent. Brain scans taken during this particular study reveal that the person’s initial reaction to the labels—positive or negative—affected how blood flowed to the test subjects’ olfactory processing areas.

How is that for first impressions!

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New Client Alert - Land Rover

New Client Alert - Land Rover

Case Study - Scent and Creativity

Case Study - Scent and Creativity

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