Aroma360 Insights

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What Are Top, Middle and Base Notes in Perfume?
Discover what top, middle and base notes mean in perfume and fragrance. Learn how to identify each layer, their differences, and popular scent examples.

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What Does Your Brand Smell Like?
Business owners across the world are using scent to break through the auditory and visual overload to reach their customers. Humans remember 35% of what they smell, compared to 5% of what they see,...