Aroma360 Blogs

Scenting the Sale

Aroma360 Blogs

Scenting the Sale

Realtors have for years paid mindful attention to the scent of the homes they are listing as there is no bigger turnoff to a potential buyer than the smell of smoke, animals or must. Traditionally, gimmicks such as baking cookies or pie have been deployed but new research has shown these scents can be overwhelming and may even serve as a distraction to the home-buying process. New research states the best way to scent a space for a potential sale is by introducing a clean and subtle scent. The best scents for scenting for a sale are citrus, green tea, cedar and pine. Check out our collections HERE!
Fun Fact - Scent and Genetics

Aroma360 Blogs

Fun Fact - Scent and Genetics

Did you know that each human has their own distinct odor? Like fingerprints, every person has their own distinct odor. The distinct odor you have comes from the same genes that determine tissue type. The only known exception to this fact has been identical twins that share the same genetic make up.
Sense of Smell and Disease
Fun Fact - Scent and Dogs
Case Study - Scent and Creativity
Case Study - Panera Bread

Aroma360 Blogs

Case Study - Panera Bread

It was recently announced that Panera Bread plans to reassign the baking staff at most of its roughly 1,800 locations from night to day shifts so the stores smell like a bakery when customers come in. Customers will be able to watch baked goods being made, chat with bakers and grab warm pastry samples. The day-baking idea originated in Panera's "test bakery," a functioning store that opened 12 months ago in New Haven, Conn. A friendly landlord allowed Panera to install a small "show oven" that doesn't have a hood, so it vents back into the store. It intensifies smell and lets customers see what is baking and they are loving it!

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