Research showed that 35% of Fortune 500 brands have adopted some level of sensory branding philosophy.
The research also showed that after sight -which naturally was a key part of the brands’ sensory experience already -smell was the most important of the five senses and responsible for a large part of a consumer’s emotional response to a brand.
Research showed that 35% of Fortune 500 brands have adopted some level of sensory branding philosophy.
The research also showed that after sight -which naturally was a key part of the brands’ sensory experience already -smell was the most important of the five senses and responsible for a large part of a consumer’s emotional response to a brand.
