Scent Marketing Principles & Ambient Scent Design

Wedding logos and party themes are so last season. The newest trend in wedding planning? Scenting. Yes - soon-to-be newlyweds are now using scent to create a personalized experience for their guest...

Ciao bella! Aroma360® has partnered with fashion mogul, Brunello Cucinelli, to develop a signature scent that will enhance the upscale brand’s customer experience in brick-and-mortar stores. The b...

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Inspired by the alluring aroma of the Hotel Costes®, Aroma360's Midnight in Paris arouses your senses with an aroma that transports you to a romantic scene in a boutique Parisian hotel. A bold, wo...

Inspired by the tantalizing scent of the Wynn and Encore, Aroma360's MYSTIFY is a fresh and uplifting scent that begins with a citrus lemon note which is combined with a green melon accord. The bo...

Luxury hotels have long been using the power of scent to elevate their guests' experience. To create a truly luxurious and unforgettable experience, every detail has to be perfect and consistent w...

Retailers spend a lot of time thinking about what the shopping experience is like for customers, and how that reflects on the store’s brand. They think about the signature decor of the store, they...

Event scenting is frequently being used to enhance all types of events from movie premiers, concerts, weddings, product launches and parties. This is due to the ever increasingly wealth of researc...